Case Studies

High-velocity campaigns, high-performance results.

— Sacramento County Sheriff Jim Cooper,
former state Assemblymember

Summary:

As a former statewide elected official, state Assemblymember, and Sacramento city councilmember, Dave Jones was largely viewed as unstoppable. Until a clever primary strategy and breakthrough creative held his margin down in the primary. And the data showed us how to defeat him in the general.

Summary:

Over the last two decades, I Street Public Affairs’ partners have redefined “IEs” from “independent expenditures” to “incredibly effective.” The proof: expanding the list of legislative pro-business Democrats fivefold against the backdrop of a state veering ever more sharply to the hard-edged left. It’s a success driven equally by research-elevated strategy, surprising creative, and a deep sense of responsibility for results.

Summary:

Ever since going online in 1965, the Diablo Canyon Nuclear Power Plant has been the generator that policymakers, environmentalists, and just about everyone else loved to hate. Then came the transition to renewable energy and the urgent need for a narrative change campaign that would win hearts and change minds.

Summary:

The rise of California’s “New Democrats” caucus represents one of the single most significant political developments of the past two decades. The spark of the idea emerged when six marginalized centrists met with I Street Public Affairs partner David Townsend to craft a strategy that could change the state’s increasingly far-left legislative dynamics. Over time, it’s grown, each and every cycle,  into a caucus 30 members strong.

Summary:

An ongoing program to change the narrative surrounding California’s small energy producers, this already successful campaign has begun to introduce both voters and policymakers to the future-saving differences made by this small, independent segment of the broader industry.

Summary:

How did Governor Jerry Brown spend only $36 million to overcome billionaire Meg Whitman’s $178 million campaign, beating her by more than 10%? Answer: He had a secret weapon, the bipartisan group of California senior consultants brought together as a campaign kitchen cabinet by I Street Public Affairs partner David Townsend.

Summary:

What did it take to win both unanimous legislative approval of a new tribal compact and unparalleled levels of community support for one of Northern California’s most exciting new casino’s? Crafting a uniquely effective political strategy. Transforming local opposition. Effectively addressing critical environmental, growth, and traffic concerns. Building trust during entitlements and keeping it during construction. That’s all.

Summary:

Today, it’s an icon of civic identity and pride. But not long ago, the Golden One Center was very much on the bubble. And without a breakthrough community engagement program that combined insightful strategy, policy expertise, creative marketing, deep coalition building, and a skip loader’s worth of patience, this world-class facility, and the beloved team that plays there, would have become history. Not made it.

I Street Public Affairs

1717 I Street
Sacramento, CA 95811
916-551-2525
partners@istreetpa.com

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