What We Do…Win
IN A TIME when the competition has never been tougher, the audience never harder to reach, and the stakes never higher, the I Street Public Affairs team uniquely integrates capabilities in campaign management, legislative advocacy, and media. In a must-win situation, people call I Street and we deliver.
Our track record tells the story: We have managed over 160 state and local campaigns with a 85% success rate and have directed 16 successful statewide ballot measures. We also have deep ties to California’s journalistic community and long-standing trust built on decades of experience and relationships. Our team includes a former Los Angeles Times editor and executive who helped lead the newsroom staff to two Pulitzer Prizes.
The I Street Public Affairs Team
I Street Public Affairs wins with a simple, powerful approach: highly experienced professionals at the top of their game working directly with clients. No junior staff or account executives needed.
Services

Winning Political Campaigns
From polling and strategy development to grassroots management and direct voter contact, we design and execute campaigns at every level, in California and around the nation.
- Overall Campaign Management
- Independent Expenditure Committees
- Strategic and Tactical Planning
- Political Action Committee Management
- Direct Mail Production
- Radio, TV and Print Production/Placement
- Digital Campaign Programs
- Qualitative and Quantitative Research
Public Affairs That Move The Needle
We are Democrat-oriented with insights into the Democratic Legislature and Administration that other firms don’t have and can’t match. Whether it’s working behind the scenes with decision-makers or mounting a grassroots campaign to rally the public behind your cause, the result is that you will succeed throughout the political process, not become a victim of it.
- Campaign Management And Strategy (Digital, Media, And Coalition Building)
- Risk Assessment and Situation Analysis
- Quick Access to Decision-Makers
- Government Affairs Counsel
- Public Policy Research and Analysis
- Coalition Building and Activation
- Corporate Contribution Counsel
- Stakeholder Engagement
- Digital Campaigns


Excellence In Communications
We know how the media think, and we work closely with state, national and international news outlets in print, electronic and social media to get your story out and optimize coverage. After all, we’re the only Sacramento firm with a partner who was part of two Pulitzer Prize-winning newspaper staffs.
- Earned Media
- Crisis Communications
- Media Training
- Messaging, Branding, and Content Creation
- Social Media, Websites and SEO
- Integrated Public Relations
- Litigation Support
- Internal Communications
Subject Areas
I Street Public Affairs has significant experience and knowledge in 12 specific subject areas. We provide any client needing a strategic, strong political and public affairs program a comfort level that they have chosen the best with I Street. We have managed candidate campaigns for Governor, U.S. Senate, Congress, and the State Legislature with a 90% winning record.

BUSINESS
California can be a very difficult place to do business. For over 40 years, I Street partners have advised businesses through the difficult intricacies of governments and agencies. I Street partners have also managed ballot measures at the state and local levels to protect and advance the interests of our clients in the business community.

ENERGY/
ENVIRONMENT
We have long-standing, deep relationships with clients in the energy and environment arenas. I Street partners have managed legislative efforts to protect businesses under attack and measures to make it easier to do business in this heavily regulated state. Additionally, we have successfully managed statewide ballot initiatives and local ballot measures in the energy world.

GOVERNMENT
I Street Public Affairs has advised governmental agencies at all levels from local cities and counties to special districts, school districts, and state agencies. I Street partners have over 30 years of experience working in the California Legislature, and understand its complexity and paths to success. We have managed political, public affairs, and educational campaigns for all levels of government.

HEALTH CARE
Our over 40 years of experience representing hospitals, health plans, and health care trade associations makes I Street Public Affairs one of the most qualified firms in California to assist clients in the high pressure and complicated world of health care policy and politics. In addition to our public affairs work in the health care sector, we have managed several successful statewide and local ballot measure campaigns for hospitals, health plans and medical groups.

INSURANCE
I Street partners have worked with the insurance industry for over 30 years, advising on public policy, managing legislative efforts, and successfully protecting the industry by managing and defeating dangerous policies at the ballot box in statewide initiative campaigns. We have helped insurance groups organize political action committees. I Street partners have been called upon to speak before large groups of agents and employers of major companies on politics in California.

LAND USE/
DEVELOPMENT
Creating successful strategies and plans to gain approval of development projects is a core competency of I Street. We have managed projects through the local government process, taken issues successfully to the voters both locally and statewide, and managed compact approvals for Native American casinos throughout the State Legislature.

LABOR
I Street Public Affairs has advised labor organizations at the state and local level; often, building coalitions with business groups to solve common problems. An I Street Public Affairs professional has served as the political director for a statewide public safety union directing their fundraising and contributions efforts.

TRANSPORTATION
I Street Public Affairs manages research, develops expenditure plans, conducts outreach efforts, drafts ballot language, and manages the overall campaign for success in the Legislature or at the ballot. Wins include statewide initiatives like high-speed rail bonds to local sales tax campaigns to laws passed by the Legislature.

STATEWIDE AND LOCAL ISSUE CAMPAIGNS
I Street partners have managed many successful issue campaigns. We always manage the overall campaign, retain specialty consultants, and supervise the issue opposition and voter opinion research. We create and implement the strategy to a winning result.

INDEPENDENT EXPENDITURES CAMPAIGNS
I Street Public Affairs manages overall campaigns including research, messaging, production of television and radio commercials, direct mail, and earned and social media. We assemble the right team of consultants to win. In our role as political advisors to the moderate Democrats in the California Legislature, we manage independent expenditure campaigns to elect more moderate candidates to the State Legislature.

CANDIDATE CAMPAIGNS
I Street Public Affairs has managed candidate campaigns for Governor, U.S. Senate, Congress, and the State Legislature with a 90% winning record. I Street uses extensive research and data analysis to effectively target the voters to ensure the correct message and messenger for a winning campaign. Message, messenger, management and money are the keys to a successful campaign.

TRADE ASSOCIATIONS
Government affairs is very often directed by trade associations representing specific industry segments. I Street Public Affairs has been called on by these associations to bolster their efforts with new strategies and relationships to further their issues and provide solutions for their unique problems.
Our Work
Direct Mail
We produce highly creative and targeted direct mail. Most political mail always looks the same. We have brought Madison Avenue quality to the political process allowing I Street to deliver impactful and powerful messages to the voters.














TV and Digital
Most political commercials look the same—talking heads looking straight into the camera, mouthing the same rhetoric, campaign after campaign; or commercials screaming at the voter and turn them off. At I Street Public Affairs, in cooperation with our media producer Brainchild Creative, we create commercials that visually capture the voter’s attention and hold them through our messaging. Creative, impactful, and targeted to the right demographic groups, we produce TV and digital that wins campaigns.







Earned Media
The new media world is changing literally week to week. I Street Public Affairs professionals have the experience and contacts in the news media to get your stories placed and read. Our prize-winning team knows how to shape and write a story that gets your message out. I Street’s quick response means that your point of view is reflected in every story. The professionals in the news business know and respect our team, and trust that we will give them solid, truthful information. I Street professionals are sought out by members of the press on an almost daily basis. Those relationships help our clients get their message to the public.
Wilton Rancheria Struggles for Self-Sufficiency; Tribe Secures Gaming Compact with the State
Bizjournals – Governor signs gaming compact with Wilton Rancheria for Elk Grove casino
Fox40 News – With Governor’s Approval, the Wilton Rancheria can Move Forward
Classic Chair Maker Takes on Restoration Hardware…And Wins
Charges Dropped Against Tech Billionaire
NYTimes – Charges Dismissed Against 2 Broadcom Executives
LA Times – New court victory for Broadcom co-founder Henry Nicholas as drug charges are dropped
Single Payer Health Care
SacBee.com– Single-payer health care shows that Democrats can be extreme, too
Our Clients
Past and Present
Health Care
American Medical Response, Inc.
Foundation Health Corporation
Glaxo Wellcome
Kaiser Permanente
Loma Linda University Medical Center
Molina Medical Centers
Sutter California Healthcare Systems
Californians Allied for Patient Protection
Californians for Health Care
Coalition for a Healthy California
California Association of Health Facilities
California Association of Health Plans
California Association of Nurse Anesthetists
California Association of Physician Groups
California Biomedical Foundation
California Dental Association
California Hospital Association
California Northstate University
California Optometric Association
California Psychiatric Association
Stanford Hospital
Business
Blackstone
General Motors
Granite Rock Company
Greyhound Lines, Inc.
KXTV Channel 10
Lockheed IMS
Magna
McCaw Communications/Cellular One
Nortel
Pinnacle
Sacramento Commercial Bank
Somers Building Maintenance, Inc.
The Boeing Company
Travelers Express Company, Inc.
California Manufacturers Association
California Mortgage Bankers Association
Silicon Valley Manufacturing Group
Sonoma County Manufacturers Group
Thoroughbred Owners of California
Californians Against Higher Property Taxes
Moderate Democratic Caucus
The Accountants Coalition of California (Big 6 Accounting Firms)
Visa
Development /Land use
Donahue Schriber
Grove Investment Co.
PG&E Properties, Inc.
Richland Communities
Southern Pacific Real Estate Enterprises
Sun Microsystems, Inc.
US National Leasing, LLC
KT Urban
Wilton Rancheria and Casino
North Fork Casino
Government
American River Parkway Coalition
California Department of Consumer Affairs
California Department of Social Services
California Public Employees’ Retirement System
City of Citrus Heights
City of Elk Grove
City of Folsom
City of Merced
City of San Rafael
Community Services Planning Council (Sacramento)
County of Marin, Community Development Agency
Governor’s Office of Emergency Services
Grant Unified School District
Kern Council of Governments
Sacramento Convention and Visitors Bureau
Sacramento County Council of Governments
Sacramento Housing and Redevelopment Agency
Sacramento Public Policy Foundation
Sacramento Water Forum
University of California, Merced
Labor
California Professional Firefighters
Peace Officers Research Association of California
State Building and Construction Trades
Service Employees International Union
California Correctional Peace Officers Association
United Food and Commercial Workers
Transportation
California Alliance for Jobs
Alameda County Transportation Authority
California High-Speed Rail Authority
Kern Transportation Foundation
Metropolitan Transportation Commission
Orange County Transportation Authority
Regional Public Transportation Authority (Arizona)
Sacramento Regional Transit
Sacramento Transportation Authority
Utah Transit Authority
Ventura County Transportation Commission
Californians for High-Speed Trains
Californians for Safe Highways and Bridges
Transportation California
Environment
BLT, Inc.
Cortina Integrated Waste Management, Inc.
Council for A Green Environment
County of Sacramento (Recycling)
Georgia-Pacific Corporation
Hollister Ranch
Norcal Waste Services of Sacramento
Republic Services
Sierra Pacific Industries
United States Pollution Control, Inc. (subsidiary of Union Pacific)
Vallejo Garbage Service
American Forest & Paper Association
California Forestry Association
Californians Against Another Risky Energy Proposition
Californians for Affordable and Reliable Electric Service
Energy
Calpine
Envirotest Systems Corp.
Pacific Gas and Electric Company
NextEra
Alliance for Climate Resistant California
ARCO
ExxonMobil
Chevron
Insurance
Farmers Insurance Group
State Farm Insurance Company
Californians for Affordable Insurance Rates
Californians for Fair Liability Laws
Consumers Against Fraud and Higher Insurance Costs
Association for California Tort Reform
Association of California Insurance Companies
Personal Insurance Federation of California
Tribal
Mechoopda Indian Tribe
Rumsey Band of Wintun Indians
North Fork Tribe
Wilton Rancheria
Trade Association
AARP
Association of Regional Center Agencies
Automotive Repair Coalition
Californians Against A Beer Monopoly
California Association of Joint Powers Authorities
California Automatic Vendors Council
California Cable Television Association
California Issues Forum
California Public Library Association
California Restaurant Association
California Special Districts Association
Californians for Compensation Reform
Californians for Consumer Choice on the Internet
Californians for Quality Affordable Housing
Cosmetic, Toiletry & Fragrance Association
Equality California
League of California Cities
New Technology Network
Portable Power Equipment Manufacturers Association
Western States Petroleum Association
Health Care
Yes on Proposition 52: Healthcare for Children and Seniors
No on Proposition 45: Californians Against Higher Health Care Costs
Yes on Proposition 86: Tobacco Tax
No on Proposition 41: Health & Welfare
No on Measure F: Hospital Costs, City of Palo Alto
No on Measure U: Hospital Costs, City of Livermore
Yes on Measure A: Sale of Redbud Community Hospital, Lake County
Labor
Yes on Proposition 162: Pension Protection
Business
No on Measure E: Gravel Depletion Tax, San Benito County
No on Measure D: Business Tax Increase, San Benito County
No on Measure Q: Cardroom Initiative, City of Stockton
Yes on Measure C: Los Padres Dam, Monterey County
No on Measure A: Cardroom Initiative, City of Colton
No on Proposition 99: Tobacco Tax Increase
Energy
Yes on Proposition 16: Taxpayers Right to Vote Act
No on Proposition 7: Californians Against Another Risky Energy Proposition
No on Proposition 9: Electric Utility Deregulation
No on Measure H: Utility District Annexation, Yolo County
No on Measure I: Utility District Annexation, Yolo County
No on Measure L: Utility District Annexation, Sacramento County
No on Measure T: Utility User Tax Reduction, City of Sacramento
No on Measure A: Municipalize Electrical Utility, Calaveras County
Development/Land Use
Yes on Measure O: Deer Creek Hills Senior Housing Development, Sacramento County
No on Measure E: Mobile Home Rent Control, City of Concord
No on Measure U: Mobile Home Rent Control, City of Folsom
No on Measure A: Mobile Home Rent Control, City of Napa
No on Measure N: Mobile Home Rent Control, City of Sunnyvale
No on Measure P: Mobile Home Rent Control, County of Sacramento
Yes on Measure L: City of Cypress
Yes on Measures A, B & C: City of Glendale
Yes on Measure A: Pebble Beach Company Development Plan for Del Monte Forest, Monterey County
Yes on Measure D: Sun Microsystems, Inc.’s Redevelopment of Agnews West Developmental Center, City of Santa Clara
No on Measure K: Slow Growth Measure, City of Roseville
Schools/Education
Yes on Proposition 26: School Bonds
Yes on Proposition 1: School Bonds
Yes on Measure A: School Bond, Los Rios Community College District
Yes on Measure C: School Bond, Folsom
Yes on Measure E: Los Rios Community College District
Yes on Measure M: Banning Unified School District
Yes on Measure DD: Bonsall Unified School District
Yes on Measure EE: Cajon Valley Union School District
Yes on Measure C: Central Unified School District
Yes on Measure Z: East Side Union High School District
Yes on Measure V: Fillmore Unified School District
Yes on Measure K: Kern High School District
Yes on Measure HH: National School District
Yes on Measure P: Newman-Crows Landing Unified School District
Yes on Measure I: Palm Springs Unified School District
Yes on Measure M: Paso Robles Joint Unified School District
Yes on Measure L: Placer Union High School District
Yes on Measure P: Pomona Unified School District
Yes on Measure N: San Ardo Union Elementary School District
Yes on Measure D-16: San Miguel Joint Union School District
Yes on Measure K 2016: Santa Ynez Valley Union High School District
Yes on Measure K-16: Shandon Joint Unified School District
Yes on Measure R: Ventura Unified School District
Yes on Measure K: Waterford Unified School District
Yes on Measure Q: Yuba Community College District
Transportation
Yes on Proposition 1A: Californians for High-Speed Trains
Yes on Proposition 192: Seismic Retrofit Bonds
Yes on Measure B: Transportation Sales Tax, Sacramento County
Yes on Measure A: Transportation Sales Tax Extension, Sacramento County
Yes on I: Transportation Sales Tax Extension, San Bernardino County
Yes on Proposition A: Transportation Sales Tax Extension, San Diego County
Yes on Measure AA: Earthquake Safety Improvement Bonds, BART/Bay Area
Yes on Measure A: Transportation Sales Tax, Riverside County
Yes on Measure A: Transportation Sales Tax Extension, Santa Clara County
Yes on Measures B and C: Transportation Sales Tax, Sonoma County
Yes on Measures A and B: Transportation Sales Tax, Marin County
Yes on Measures A and B: Transportation Sales Tax, Santa Clara County
Yes on Proposition 400: Sales Tax Increase, Maricopa County, Arizona
Yes on Measure F: Sales Tax Increase, Fresno County
Yes on Measure A: Sales Tax Increase, Salt Lake County, Utah
Yes on Measure A: Sales Tax Extension, Santa Clara County
Yes on Revised Measure M: Sales Tax Increase, Orange County
Yes on Measure I: Sales Tax Increase, San Bernardino County
Yes on Measure B: Sales Tax Increase, Monterey County
Yes on Measure A: Sales Tax Increase, Riverside County
Yes on Proposition A: Sales Tax Increase, San Diego County
Yes on Measure C: Sales Tax Increase, Contra Costa County
Yes on Measure A: Sales Tax Increase, Santa Clara County
Insurance
No on Propositions 30 and 31: Insurance Lawsuits and Insurance Amendments
Government
Yes on Proposition 14: Top-Two Open Primary Act
Yes on Proposition 112: Legislative Ethics
Yes on Proposition 46: Local General Obligation Bonds, Statewide
Yes on Measure X: Parcel Tax for Libraries, Sacramento County
Yes on Measure P: Library Tax, City of Sacramento
Yes on Measure R: Citrus Heights Incorporation
Yes on Measure S: Sacramento City/County Merger, Sacramento City/County
Yes on Measure L: Library Tax, El Dorado County
*partial list
Vice President Walter Mondale for President
Governor Jerry Brown
Mayor Tom Bradley for Governor
Secretary of State March Fong Eu
Tom Calderon for Insurance Commissioner
Congresswoman Doris Matsui, Sacramento, CA
Congressman Dennis Cardoza, Merced, CA
Congressman Vic Fazio
Congressman Doug Bosco
U.S. Senator Barbara Boxer
Congresswoman Jackie Speier
Sheriff Glen Craig, Sacramento County
Sheriff Lou Blanas, Sacramento County
Sheriff John McGinness, Sacramento County
Dan Whitehurst for U.S. Senate
Assemblyman Dennis Cardoza
Assemblyman Doug Bosco
Assemblyman Norm Waters
Supreme Court Justice Joseph Grodin
Senator Art Torres
Senator Henry Mello
Senator Robert Presley
Senator George Zenovich
Senator Ruben Ayala
Senator Byron Sher
Mayor Tom Bradley, Los Angeles
Mayor George Moscone, San Francisco
Mayor Anne Rudin, Sacramento
Mayor Karen Humphrey, Fresno
Mayor Joe Serna, Sacramento
Mayor Kevin Johnson, Sacramento
Senator Art Torres for Los Angeles County Supervisor
Supervisor Dave Cox, Sacramento County
Supervisor Roger Niello, Sacramento County
Supervisor Jimmy Yee, Sacramento County
Supervisor Dianne McKenna, Santa Clara County
Supervisor Rod Diridon, Santa Clara County
*partial list
Jim Cooper, AD 9
Tim Grayson, AD 14
Anna Caballero, AD 30/SD 12
Raul Bocanegra AD 39
Matt Dababneh, AD 45
Cheryl Brown, AD 47
Sylvia Rubio, AD 57
Sabrina Cervantes, AD 60
Susan Eggman, SD 5
Susan Rubio, SD 22
Scott Weiner, SD 11
Jose Solorio, SD 34
Barbara Bry, Mayor, City of San Diego
Stephanie Nguyen, City Council, City of Elk Grove
Lisa Murawski, Sacramento City Unified School Board